Mehmet Yüksel

Mehmet Y. is a seasoned professional with extensive experience in brand marketing, loyalty management, and data analytics. Currently serving as Senior Manager of Brand Marketing & Loyalty at Starbucks, Mehmet Y. leads a diverse team focused on customer lifecycle management and strategic communication. Prior to this role, Mehmet Y. contributed to Turkcell as Growth & Analytics Lead for the SaaS BiP App, where responsibilities included performance analysis and marketing strategy development. Experience at NielsenIQ involved consulting for Unilever's Homecare and Personal Care categories, and early career work included operations management at Showtime Pictures LLC. Educational credentials encompass a Bachelor's degree in Industrial Engineering from Marmara University, an Economics & Industrial Engineering Erasmus Exchange at Technische Universität Clausthal, and an MBA from Aspen University.