Anika Zubair

Anika Zubair has a diverse work experience in the field of customer success. Anika started their career in 2018 as a Co-Founder and Community Leader at CSM LDN, organizing monthly customer success meetups in London. In 2020, they became the Vice President of Customer Success at inSided, a customer success community platform. Anika achieved impressive results during their time there, including maintaining a Net Revenue Retention (NRR) of over 103% for all B2B customers and reducing churn to less than 6%. Anika also worked as a Customer Success Advisor and Consultant at FROGED in 2022, where they provided advisory services and created content on customer success topics.

Anika's experience also includes serving as the Founder and Chief Customer Officer of The Customer Success Pro, a customer success consultancy specializing in providing best practices and expert resources for launching and optimizing customer success programs. Anika was also a Customer Success Advisor at ZAP, a data automation company, where they achieved significant KPIs for churn reduction, upsells, and renewals.

Anika's most recent role was as the Head of Customer Success at Griffin since November 2023. Overall, Anika has demonstrated expertise in leading customer success teams, implementing and optimizing processes, improving customer retention, and achieving business targets.

Anika Zubair has a Bachelor of Arts degree in Political Science and International Studies from UC Irvine. Anika also holds a Master of Arts degree in International Relations from Freie Universität Berlin. Additionally, they completed a semester abroad in Political Science at the University of Cambridge. Anika has obtained certifications in Articulating Your Value from LinkedIn and was recognized as a Top 25 Customer Success Influencer by SuccessHACKER in both 2022 and 2023.