Jess van Roekel

Jess van Roekel is an experienced marketing professional and founder of Made of Words, a content and copywriting agency. Currently serving as the Head of Content & Product Marketing at Groov since January 2022, Jess’s role encompasses customer marketing, product marketing, and overseeing high-value content partnerships. Previous positions at Groov included Communications Manager and Writing & Tone of Voice Lead, where Jess sharpened marketing communications and defined the brand’s voice. With a background in content editing and management at several organizations, including International Travel College and World News Media Ltd, Jess has cultivated expertise in SEO and digital content strategies. Jess holds a Bachelor of Arts from The University of Auckland and completed an international exchange program in French Language and Literature in France.