Carissa McCabe

Founding Partner at GroundFloor Media

During the course of her 20-year career, Carissa has specialized in consumer-facing media, digital strategy, crisis planning and issues management. She’s provided strategic counsel to clients including Starbucks, Be a Smart Ash, Quiznos, Children’s Hospital Colorado and Qdoba Mexican Grill. Her talent with community connections was demonstrated when she identified and built a city-wide training opportunity to utilize GroundFloor Media’s Online War Room for healthcare organizations and first responders to test strategies for a theoretical Ebola catastrophe. Previously, she was VP of marketing and communications at Morris Animal Foundation.

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Timeline

  • Founding Partner

    Current role

  • Vice President