EA

Evelyn A.

Sr. Director, Brand Strategy at GroundTruth

Evelyn A. has a diverse work experience spanning over a decade. Their most recent role was as a Sr. Director of Brand Strategy at GroundTruth, where they developed initiatives and opportunities to promote the brand in the marketing and media space. Prior to that, they held positions as Director and Associate Director of Brand Strategy at the same company.

Before joining GroundTruth, Evelyn worked at Macy's for several years, starting as a Site Merchandising Coordinator and progressing to roles such as Associate Digital Producer and Senior Digital Producer in Corporate Branding. Evelyn also served as a Marketing Manager and Manager of Digital Production, showcasing their skills in campaign strategy and project management.

Evelyn started their career as an intern for the Creative Services departments at KBCW and Fox Broadcasting Company. Evelyn also worked as a Production Assistant at KPIX, where they conducted research, booked guests, and assisted in shoots.

Overall, Evelyn A. has a strong background in brand strategy, marketing, and project management, with experience in various industries ranging from media to retail.

Evelyn A. obtained a Bachelor's Degree in Mass Communications and Political Science from the University of California, Berkeley, where they studied from 2006 to 2010. Evelyn has also obtained additional certifications, including "Get Ready for Generative AI" from LinkedIn in 2023, "Google Foundations of Project Management" from Coursera in 2021, and "Unconscious Bias" from LinkedIn in 2021.

Links

Previous companies

Macy's logo

Timeline

  • Sr. Director, Brand Strategy

    July, 2022 - present

  • Director, Brand Strategy

    July, 2021

  • Associate Director, Brand Strategy

    October, 2020

  • Sales Marketing Manager

    August, 2018

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