Sarah Cunningham

Senior Director, Strategic Partnerships at GroundTruth

Sarah Cunningham has extensive experience in the digital advertising industry. Sarah currently works as the Senior Director of Strategic Partnerships at GroundTruth, where they are responsible for establishing and managing business partnerships and driving revenue through targeted capabilities and data distribution.

Prior to their current role, Sarah held various positions at Frontline Digital, including Vice President of Product Development and Ad Support. In this role, they led the digital strategy for a start-up agency, customized website content, and designed marketing collateral. Sarah also negotiated vendor relationships and developed key performance indicators for media fulfillment.

Sarah also worked at Charter Spectrum Reach, where they served as the Director of Digital Advertising Product Development. Sarah played a crucial role in increasing revenue and developing new product initiatives across various digital marketing solutions. Additionally, they served as a Senior Program Manager, overseeing the go-to-market execution and revenue growth projections for the company's digital ad solutions.

Before joining Charter Spectrum Reach, Sarah worked at Yahoo! as a Senior Program Manager in the Video Partner Services department. Sarah implemented improvements to monetization programs and established more efficient processes. Sarah also improved communications between internal and offshore teams, resulting in a unified video platform.

Sarah began their career at SNL Financial LLC as a Project Manager before moving on to roles at Relegence Corporation and Ipreo, where they gained experience in product management and project management.

Overall, Sarah Cunningham has a strong track record of driving revenue, developing strategic partnerships, and successfully managing digital advertising initiatives throughout their career.

Sarah Cunningham has a Bachelor of Arts degree in Mathematics from Sweet Briar College. In 2014, they attended The George Washington University School of Business for a course on How to Gather and Document User Requirements. In addition, they have obtained certifications such as the Google Ads Search Certification from Google in October 2019 and the IAB Digital Media Sales Certification from IAB in November 2014.

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Timeline

  • Senior Director, Strategic Partnerships

    October, 2021 - present