Mike Nichols

Mike Nichols is the Chief of Sponsorship Strategy & Activation at Group 1001, where a strong commitment to service and community transformation drives strategic partnerships. Previously, Nichols served as a Board Member for the Ladies European Tour and held several leadership roles at the Ladies Professional Golf Association, including Chief Business Officer for both the LPGA Qualifying Tours and the Epson Tour, overseeing significant growth in tournament opportunities and prize money. Nichols' career also includes experience as Championship Director for the USGA and Executive Director of the Farmers Charity Classic on the PGA Tour Champions, showcasing extensive expertise in sports management and marketing. Academically, Nichols holds a BA in Economics from Middlebury College and an MS in Sports Administration from St. Thomas University.