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Kat K. Richards 劉緯嘉

Associate Director, Experience Strategy at GroupeConnect

Kat K. Richards has a diverse work experience in the fields of experience strategy, brand strategy, user experience (UX) design, and graphic design.

Kat K. currently works as an Associate Director of Experience Strategy at Digitas North America, where they craft experience points of view (POVs) with powerful insights and facilitates conversations to inspire creative solutions. Kat K. is also the National Lead for Asians in Motion (AIM), an employee resource group (ERG) that focuses on positive change within the APIDA community.

Previously, they worked as an Associate Director of Experience Strategy at GroupeConnect, where they served a bank client as part of a consolidated talent group within Publicis Groupe.

Kat K. has also worked as an Experience + Brand Strategist at KKR Creative, where they collaborated with small business owners and non-profit organizations to develop brand strategies, logos, marketing collateral, websites, and mobile apps.

In their role as a CX (Consumer Experience) Manager and UX Lead at Hoffman York, they established and managed a Consumer Insights and Experience (CIX) group, coached a small team, and led strategic projects from brainstorming to execution. Kat K. also developed estimates and proposals for new business opportunities.

As a UX Designer at GMR Marketing, they led user-centered design processes and worked on various design projects.

Kat K. has experience as a Product Designer and Social Media Manager at Paper Pleasers, LLC, where they designed a new product line and created social media strategies aligned with company goals.

Additionally, they worked as a UX Designer at BuySeasons, Inc. to enhance the user experience of their costume and party planning websites.

At Boelter + Lincoln, they developed web designs, established web standards, and created SEO audit frameworks for clients.

Kat K. also worked at Finn Digital LLC as an Interactive Designer, where they explored various digital capabilities including SEO, IA work, and UX research.

Early in their career, they gained graphic design experience as a Graphic Design Intern at VISIT Milwaukee.

Throughout their career, Kat has demonstrated a strong focus on understanding user needs and insights, strategic thinking, and creating impactful experiences across various industries.

Kat K. Richards 劉緯嘉's education history begins with a Bachelor of Arts degree in Advertising from Marquette University. They then pursued a Studio Art Minor with a focus on Graphic Design at the Milwaukee Institute of Art & Design. In 2015, Kat participated in the AIGA Cultivate Mentorship Program. Aside from their formal education, they have obtained various certifications and completed training programs, including "How to Research and Write Using Generative AI Tools" from LinkedIn, "Duarte Datastory" from Duarte, Inc., and "Moving DEI from Intention to Impact with Ruchika Tulshyan" from LinkedIn. Other certifications they have acquired include "Learning Cultural Strategy for Design" from LinkedIn and "Digital Accessibility for the Modern Workplace" from LinkedIn. They have also participated in mentorship programs such as "Mentorship Sessions In 10 Countries" from adplist.org and "Future Asian Leaders Program" from Asians In Advertising. Kat has additional certifications in fields like usability analysis, web accessibility, and inclusive communication.

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Timeline

  • Associate Director, Experience Strategy

    August, 2021 - present