Sofia Larsson

Sofia Larsson has a diverse work experience in the field of media and programmatic advertising. Sofia started their career as an intern at MEC in 2014. After completing their internship, they joined GroupM Sverige as a Programmatic Specialist and later transitioned to the role of Programmatic Manager/Account Manager. In 2016, they joined Criteo as a Business Development Manager for the Nordics region, where they were responsible for procurement, scaling display inventory sources and managing partnerships. In 2018, they moved to PHD as the Head of Programmatic before returning to GroupM Sverige in 2019 as the Head of Programmatic. Currently, Sofia holds the position of Executive Director Media at GroupM Sverige.

Sofia Larsson attended Umeå University from 2011 to 2014, where they obtained a Bachelor's degree in Strategic Communication with a focus on Media and Communication Science. Sofia also completed a Bachelor's degree in Communication and Media during the same period.