Andres Felipe Vallejo Avilez

Andres Felipe Vallejo Avilez is an experienced professional in media activation and product development, currently serving as the Media Activation Director Programmatic at GroupM since August 2020. In this role, Andres led the establishment of the Programmatic Business Unit, aligning operational models and client services across multiple agencies and clients. Previously, at Adsmovil, Andres held positions as Head of Product and Head of Operations, where the focus was on product development, market trends, and strategic planning for operations in the U.S. and Latin America. Andres also served as Operations Coordinator and Senior Trader at Affiperf, ensuring alignment between client goals and digital programmatic strategies. Education was completed at Pontificia Universidad Javeriana from 2006 to 2013.