Marketing and Campaign Strategy

The Marketing and Campaign Strategy team at GroupM is responsible for developing and executing innovative marketing strategies that drive client success through optimized media investment. This team collaborates closely with clients to plan, deliver, and assess effective advertising campaigns across various platforms, ensuring a data-driven approach that enhances performance and ROI. With expertise in biddable media, digital partnerships, and programmatic marketing, they leverage analytics and insights to continuously improve campaign effectiveness and foster client growth.