Aybüke Yerlikaya

Aybüke Yerlikaya is an experienced digital marketing professional with a focus on SEO, ASO, and digital analytics. Currently serving as Growth Director at GroupM since August 2020, Aybüke has held various positions, including SEO Manager and Sr. SEO & Digital Analytics Executive. Previous experience includes roles at Unboxed Agency as SEO & Content Marketing Executive, where key contributions involved technical SEO reviews, campaign tracking, and client strategy development for notable clients such as AXA and L'Oréal. Additional positions include Digital Marketing Specialist at ininal and SEO Analyst at SEM, working with major brands like Samsung and Domino's. Aybüke holds dual bachelor’s degrees in International Relations and Communication from Galatasaray Üniversitesi.