Edgar Mauricio Martínez Muñoz is an experienced marketing professional with a focus on digital strategies, currently serving as a Search Marketing Manager at GroupM since April 2018, where responsibilities include developing brand-strengthening strategies for Colgate Palmolive through Google Ads and leading results delivery to clients and vendors. Previously, Martínez Muñoz worked at Allmark Comercial de Colombia as a Marketing Coordinator, enhancing B2B and B2C conversion KPIs while managing social media platforms. Additional experience includes roles as a Quality Reviewer at Grupo Secap and a Community Manager at Digital Kronos, showcasing a diverse background in marketing, social media management, and quality assurance. Educational qualifications include a degree in Marketing and Advertising from Fundación Universitaria del Area Andina and certifications in digital marketing and comprehensive marketing from IAB Spain and Partners Academy.
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