Cristina Mato

Cristina Mato is an experienced CRM specialist and co-founder, currently serving as a CRM Specialist at Grover since February 2022 and co-founding ZierzoLab in July 2020. Prior experience includes roles as a CRM Specialist at 4Finance Spain and a CRM Lead at Kreditech, where responsibilities included strategizing and executing CRM initiatives. Cristina's tenure at BMW Ibérica spanned from October 2013 to April 2018, focusing on CRM for MINI and Motorrad, including analysis and segmentation for marketing campaigns. An internship at Sweet Press provided early exposure to social network analysis and SEO. Educational qualifications include a Master in Professional Development from the University of Alcala de Henares and a Bachelor in Advertising and Public Relations from Universidad Rey Juan Carlos, along with a specialized course in Marketing 2.0 from ADAMS Formación.