Aaron P. Smith

Director - Digital Strategy at Farm

Aaron P. Smith has a diverse work experience spanning various industries. Aaron P. is currently the Director of Digital Strategy at FARM Buffalo, where they have successfully scaled a digital service department, achieving significant revenue growth. Prior to this, Aaron founded and served as a Design Strategist at White Giraffe Design, a digital product and strategy consultancy. There, they implemented eCommerce and IMS systems, leading to increased website traffic and organic lead generation. Aaron also held roles at Sentient Science, where they were the Director of Digital Experience and Manager of Product Design & Marketing. During their time at Sentient Science, they played a key role in fundraising efforts and led initiatives that improved lead generation and brand recognition. Additionally, Aaron worked as a Professor at Buffalo State College, and held marketing and design positions at Campus Labs, Hearst Digital Marketing Services, and Buffalo Filter.

Aaron P. Smith's education history begins with their enrollment at Allegheny College, where they pursued a Bachelor of Arts (BA) degree. Aaron P.'smajor was Art & Technology, and they also pursued a minor in Economics. The specific start and end years for their time at Allegheny College are not provided.

After completing their undergraduate studies, Aaron went on to attend the University at Buffalo, where they pursued a Master of Fine Arts (MFA) degree in Media Study. The specific start and end years for their time at the University at Buffalo are not provided.

In terms of additional certifications, Aaron obtained the following credentials:

- The UX VP/Director from the Nielsen Norman Group in March 2022.

- Organizational Design for Digital Transformation from the MIT Sloan School of Management in April 2020.

- Innovation for Entrepreneurs: From Idea to Marketplace from Coursera Verified Certificates in February 2020.

- IS-100: Introduction to the Incident Command System from FEMA in November 2019.

- IS-700: National Incident Management (NIMS) An Introduction from FEMA in November 2019.

- Mailchimp Foundations from Mailchimp in December 2018.

- Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship from Coursera Verified Certificates in March 2015.

The specific months and years are provided for each certification.

Links

Timeline

  • Director - Digital Strategy

    March, 2021 - present

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