Alicia Rosas

Alicia Rosas is an accomplished executive with extensive experience in marketing and innovation within the food and beverage industry. Currently serving as Vice President of Healthy Products Portfolio for North America at Grupo Bimbo since January 2024, Alicia previously held roles as Vice President of Innovation and Vice President of Disruptive Product Innovation at Bimbo Bakeries USA and Barcel S.A. De C.V., respectively, where significant contributions included developing product visions and achieving substantial sales growth. Alicia's earlier positions include leadership in marketing for the Bagel category at Bimbo Bakeries USA and Lean Systems Leader roles at Starbucks Coffee Company. Alicia holds an MBA in Marketing from UNC Kenan-Flagler Business School and a BA in Japanese and French from the University of Pittsburgh, with education at Esade and Konan University.