Guillermo Cardenas

Guillermo Cardenas is a seasoned professional in meeting planning and sales strategy with extensive experience in both the corporate and entrepreneurial sectors. Since January 2023, Guillermo has been working as an Independent Meeting Planner. At Grupo Destinos, the leading meeting planner in Mexico, Guillermo holds the position of Director of Sales, Strategy and New Projects since November 2010, overseeing international biddings and growth strategies. Additionally, Guillermo is the Founder and CO-CEO of LOLA+CARMEN Vino Mexicano, a young and innovative wine brand produced in Valle de Guadalupe. Previous roles include Analyst positions at the Inter American Development Bank and Nomura International. Guillermo's academic credentials include an MSc. in International Management from The London School of Economics and Political Science and a BSc. in Financial Economics from the University of Essex, among other qualifications.