Fanny Cervantes

Fanny Cervantes has extensive experience in sales, marketing, and training, with a career spanning over two decades. Currently serving as Gerente de Canales Alternos at Grupo Efe since May 2020, Fanny previously held various key roles at Yanbal from August 2006 to May 2020, including Jefe de Venta Directa and Coordinadora de Ventas Campo y Entrenamiento, where responsibilities included developing and implementing commercial strategies. Earlier experiences include positions such as Jefe de Marketing at Coney Park, where Fanny managed marketing strategies, and Analyst roles at San Fernando and Telefónica, focusing on product development and client loyalty. Fanny holds a degree in Ciencias de la Comunicación from Universidad de Lima and additional qualifications in Marketing from Universidad ESAN.