Óscar Solano Brenes

Óscar Solano Brenes is a seasoned executive with extensive experience in creative leadership, digital strategy, and business innovation across Latin America. Currently serving as Vice President at SHIFT Porter Novelli Latam, Óscar oversees creative services, digital innovation, and cross-functional teams to enhance agency performance in Central America, the Caribbean, Colombia, and Ecuador. In addition to this role, Óscar is also Vice President at Grupo Garnier and operates as an independent consultant focused on creative and business innovation. With a strong academic background, including recent studies in Artificial Intelligence for Brands, Óscar has held prominent positions in various organizations, leading strategic projects for notable brands such as Coca-Cola and has served as a professor in performance marketing and planning.