Braulio Salas is an experienced marketing and innovation manager with a notable career spanning over 17 years in the beverage industry. Currently serving as Marketing & Innovation Manager at Smurfit Westrock since December 2022, and concurrently at GRUPO GONDI since October 2015, Braulio has developed comprehensive marketing strategies across various sectors. Previous roles include Innovation Manager at Anheuser-Busch InBev, where Braulio was responsible for launching new brands and products in the Mexican market, and Gerente de Nuevos Productos and Gerente de Marcas at Grupo Modelo, focusing on the development and marketing of key beer brands. Educational background includes a Diploma of Education in Marketing from Tecnológico de Monterrey and a Bachelor's degree in Graphic Design and Marketing from Universidad Anáhuac.
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