Lorena Fernandez

Lorena Fernandez has a diverse work experience spanning multiple industries and roles. Lorena is currently working at Grupo MASMOVIL as the TV Business Line - Go to Market Lead, where they oversee the operational marketing for the TV Business Line across all Masmovil Brands. Lorena'sresponsibilities include monitoring sales performance, reducing churn rate, and increasing revenues per customer. Lorena also handles relationships with 3rd party content providers.

Before joining Grupo MASMOVIL, Lorena held the position of Go to Market Lead at Virgin telco from 2020 to 2021. Prior to that, they worked at Euskaltel as the Smart Retail Strategy Lead and Finance Process Excellence and Transformation Lead. In these roles, they were responsible for leading and coordinating finance area projects, focusing on processes, organization, and system transformation.

Lorena also has experience at Telecable, where they served as the Finance Project Manager and later as the Quality, Customer Care, and Process Excellence Manager. In these positions, they led and coordinated finance projects, managed and renegotiated 3rd party contracts, and implemented ISO 9001 certification related to customer care. Lorena also focused on customer satisfaction by defining new policies and procedures to minimize the impact of company policies on customers.

Before joining Telecable, Lorena worked at Accenture, where they served as the Manager of Finance and Performance Management. In this role, they led a Working Capital Improvement project and worked on process improvement projects for a global telco company and a logistics company.

Earlier in their career, Lorena worked at Smiths Medical as a Business Consultant Order to Cash and at Accenture as a Consultant in the Communication, High Technology, Media, and Entertainment industry. In these roles, they were involved in implementing new business models and systems, conducting merger analyses, and defining operating and governance models for shared service centers.

Lorena Fernandez completed a Bachelor's Degree in Business Administration and Management, as well as a Bachelor's Degree in Law from the Universidad Pontificia Comillas from 1995 to 2001. In 2012, they obtained a Master's Degree in Corporate Social Responsibility and Sustainability from the Universidad Nacional de Educación a Distancia - U.N.E.D. Additionally, in 2012 and 2013, Lorena completed postgraduate courses in Community Manager and Social Media Analytics respectively, also at U.N.E.D. Lorena also holds a certification in Trinity College - Grade 10 (C1) GESE from Trinity College London.