Hernan Firpo

Hernan Firpo is the current Personalized Medicine Business Director at Grupo Pardini. Hernan has previously served as Head of Business Strategy, Products, Marketing and Innovation at Grupo Hermes Pardini from January 2017 to December 2020. Prior to that, they were the Diretor de Operações Saúde na CRC/GAMA at Qualicorp from January 2014 to December 2014. Firpo has also held the position of General Manager of Products and New Business Development at Seguros Unimed from January 2014 to December 2017.

Hernan Firpo has a degree in Communication Social from Universidade Metodista de São Paulo and an MBA in Business Administration from FGV - Fundação Getulio Vargas. Hernan is currently researching trends in management and innovation at Harvard University.

They are on a team with Luciana Costa - Director of Image Strategy & Innovation, Alessandro Ferreira - VP Commercial & Marketing, and Marcello Rachlyn - Toxicology Business Director. Some direct reports include Armando Fonseca - Medical Scientific Director of Personalized Medicine, Jacqueline Fonseca - Medical Diretor of Genetic Biochemistry & Personalized Medicine Research. Hernan Firpo reports to Roberto Santoro, CEO.