Erick Castro

Erick Castro is the Chief Digital Officer at Grupo Rivero, leading strategies in performance marketing, marketing automation, onsite search & SEO, digital commercial strategy, and more. With previous experience in companies like Organización Soriana, Latam Digital Marketing, and Grainger, their expertise in digital marketing and business leadership has been honed through roles such as Digital Marketing Manager and Sr. Business Leader Manager. As a former Professor at Universidad Tecmilenio and with a background in Communication Sciences, Erick's knowledge and experience in digital marketing, audience management, and brand communication make him a valuable asset in the industry.