Mareen Anthonipillai

Mareen Anthonipillai is an accomplished professional in programmatic advertising with a robust background in operations and revenue management. Currently serving as the Director and Head of Programmatic at GRV Media since February 2023, Mareen oversees programmatic revenue and operations across over 100 websites, onboarding new technology partners and websites while building direct sales teams. Previously, as Head of Programmatic Yield at Mumsnet from September 2021 to January 2023, Mareen restructured the programmatic strategy, achieving a remarkable 250% revenue increase in the initial months and driving ongoing growth. Prior experience includes significant roles at MailOnline, where Mareen held several positions including Head of Ad Operations, successfully leading the Ad Operations team and implementing operational changes that enhanced campaign delivery and efficiency. Mareen’s career began at Adfonic Ltd and Fancensus, showcasing a strong foundation in ad operations and auditing. Educational qualifications include a 2:1 in Business Management from Kingston University and a GCSE with 10 A-C grades from Dormers Wells High School.