Kevin Farley

Kevin Farley is the current COO at GSP Companies. Kevin has held this position since December 2013. Prior to that, they were the Vice President of Marketing and Technology at GSP from June 2006 to December 2013. In this role, they were responsible for the overall marketing and strategy of GSP. This included overseeing all Marketing functions for the company, such as budgets, design and development of marketing plans and brand strategy, sales strategy, tradeshow and events execution, advertising, promotions, and marketing communications. Kevin was also responsible for the creation of all product roadmaps to continue developement of the AccuStore product line.

Some of their role achievements include leading GSP's re-brand team and being a major contributor to the entire re-brand of GSP (mission planning based) to better reflect services and position GSP for growth into new markets (logo, website, sales material, customer communication, internal rollout). Kevin also led a team of marketing and IT professionals responsible for all marketing (corporate and product) as well as all customer facing product development. In addition, they initiated CRM within sales and marketing organization and established best practices for group and cross departmental sharing to improve sales effectiveness. As a key member of the sales team for key accounts, they developed customer specific presentations and sales collateral.

Kevin has also been responsible for communication and continued development of the AccuStore technical roadmap based on Customer feedback and industry insight. Furthermore, they are responsible for all RFP and new account proposals. Kevin has created improved communication on product offering based on client needs with a 85% success rate in RFP response success. Additionally, they have established and maintained marketing calendar for all direct to client communication, increasing Marketing Communication by 33%. Lastly, they created an industry specific growth strategy focused on entrance into new markets.

Kevin Farley reports to Geoff Neuhoff, CEO.