TWO QUESTIONS

Is your executive team Getting GTM® Right so you can build your company for growth?

If you will be (i) seeking new funding, (ii) pursuing corporate partnering or M&A deals, (iii) developing your portfolio of offerings; and/or (iv) seeking to improve your current operating performance during the next year - then investors, partners and customers will be scrutinizing your go-to-market (GTM) strategy. 

Are you ready for prime time?

ONE CHALLENGE

The most common reaction I get from executives when I ask them about how confident they are that their GTM strategies are robust: "We've got it covered." 

I understand the comment as I said the same words during my CEO days. 

But here is the problem: Some 70% of products flop or fail outright while close to 100% of executives believe their companies fall in the remaining 30% category.

What basis do you have for being confident your company will end up in the 30% category?

I developed the GTM Readiness Self-Assessment online survey - based on my novel GTM Persuasion Framework - to allow teams to test their GTM strategy to ensure they are internally aligned before they are subjected to external diligence scrutiny.

My challenge: Have your team take the survey and let's discuss the results in a PowerLab® workshop customized around your team's answers. After the workshop, all of you can (re)assess its readiness.

I look forward to talking with you.

Strategy. Performance. Results.®

ABOUT ME

As a seasoned business executive, I have worked across a range of company types - large, growth, startups, and turnarounds - mostly in the pre-revenue to $100MM annual revenue size. I have worked in or with 50 companies and developed the practical knowledge that comes from being a leader on 24+ different go-to-market initiatives. There is little - both good and bad - I haven’t seen, and that means I have likely dealt with the issues most important to you. See my LinkedIn profile.

GTM® Hawthorne, Inc.

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