Arya Azar

Arya Azar is a dynamic marketing professional currently serving as the Director of Social and Community Marketing at Guayakí Yerba Mate since September 2024. Previously, Arya contributed to Reddit, Inc. in Consumer Product Marketing, where scalable Go-To-Market strategies were developed and user engagement for the Avatar Creator Program increased tenfold. Arya also led content marketing at Immutable, overseeing global campaigns for game developers, and created a department for talent relations at VENN, enhancing audience engagement through strategic content initiatives. During time at Twitch, Arya built systems for the Brand Partnership Studio, successfully managing over $40 million in campaigns. Arya's early career included integrated media planning roles at MediaCom and teaching engineering principles to children at Play-Well TEKnologies. Arya holds a Bachelor of Arts in Political Science from UC Irvine.