HB

Harris Barnard

Director, Digital Marketing Partnerships at Guitar Center

Harris Barnard is an experienced digital marketing and communications professional with a diverse background in the audio and retail industries. Currently serving as the Digital Marketing Manager at Universal Audio since July 2014, Harris oversees paid media, analytics, and conversion rate optimization with full P&L responsibility for a seven-figure advertising budget. Previous roles at Universal Audio include Brand Communications Manager and Media Relations Specialist, where Harris managed external communications and significantly grew the social media audience. Prior experience includes positions at prAna Living, Dolby Laboratories, REI, Independent Distribution Collective, and Pyramind Inc., alongside educational credentials from San Jose State University (MBA), Pyramind (Certificate in Multimedia Production and Recording), and The University of Alabama (BS in Business Administration and Management).

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