Lisa Licht

Lisa Licht currently serves as Chief Strategy Officer Advisor at Build-A-Bear Workshop and Chief Marketing Officer Advisor at Influence Media Partners, providing marketing and partnership strategies to various high-profile companies including Microsoft Stores and Illumination Entertainment. With extensive experience in executive roles, Lisa has held board member positions at BrynPharma and GumGum since 2020, and Munchkin from 2010 to 2019. Previous positions include CMO and EVP of Marketing and Strategic Partnerships at Live Nation, SVP of Media Marketing at Yahoo, and SVP of Global Promotions and Marketing Partnerships at Hasbro, where Lisa developed partnerships with major brands like McDonald's and Carnival Cruise Lines. Early career experience includes serving as EVP of Marketing at Fox and VP of Marketing at Mattel. Lisa holds an MBA from Thunderbird School of Global Management and a BA in Business/Managerial Economics from UC Santa Barbara.