Katharina Steigberger

Head of Trade Marketing at gurkerl.at

Katharina Steigberger has a diverse work experience spanning various industries and roles. Katharina has worked as the Head of Trade Marketing at gurkerl.at since February 2023, after serving as the Trade Marketing Manager from September 2022 to February 2023. Prior to that, they were the Head of Trade Marketing at knuspr.de starting in February 2023.

From July 2020 to September 2022, Katharina worked as the Gruppenleitung KBA & Sortimentsanalyse at BILLA AG. Before that, they held the position of Gruppenleitung Analytics & Sortimentsgestaltung at REWE International AG from November 2019 to July 2020. Katharina also worked as an Analyst in Analytics & Sortimentsgestaltung at REWE International AG from May 2018 to November 2019.

Katharina gained valuable experience through their trainee program at Coca-Cola Hellenic Bottling Company, where they completed assignments in Category Management, Key Account Management, Marketing Operations/Brand Management, and Full Service Vending. Katharina was a Commercial Trainee at Coca-Cola Hellenic Bottling Company from January 2017 to May 2018.

Additionally, Katharina worked as a Marketing Operations Trainee at The Coca-Cola Company from July 2017 to November 2017, where they supported the Marketing Operations Team on the Römerquelle brand.

Katharina also has experience in international market management, having worked at Österreich Werbung / Austrian National Tourist Office as an International Market Manager from December 2015 to December 2016, and as an Intern in the same role from July 2015 to December 2015.

Earlier in their career, Katharina served as an Administrative Assistant & Project Coordinator for the Austrian Event Hall of Fame at emba - Event Marketing Board Austria from October 2014 to June 2016. Katharina also completed an internship at ACTS Sportveranstaltungen GmbH in July 2014 and gained experience as a Sales and Marketing Intern at JPdL from February 2013 to August 2013.

Katharina Steigberger obtained their Bachelor of Arts degree in Tourism and Leisure Management from IMC Krems in 2014. Katharina then pursued a Master's Degree in Marketing & Sales from the same institution, completing it in 2016. In 2012-2013, they participated in the Erasmus Exchange Semester program at Università degli Studi di Firenze, studying Economics.

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