Aleksandra Dikusar

Digital Marketing Team Lead at Gurtam Inc

Aleksandra Dikusar has a diverse range of work experience in marketing roles. Aleksandra currently works as the Digital Marketing Team Lead at Gurtam, where they manage a team of five and is responsible for developing and implementing digital marketing strategies. Aleksandra also oversees the monthly leads analytics, handles budget management, and collaborates with various departments within the company.

Prior to Gurtam, Aleksandra worked at Altoros as a Product Marketing Manager, where they managed a team of designers and front-end developers. Aleksandra played a key role in redesigning and creating a new website, resolving any issues that arose during the process.

Aleksandra has also worked as a Growth Manager at DEIP - Open Innovation Network, a Marketing Manager at Freelancer, and a Product Marketing Manager at XB Software - Web Application Development and QA. In these roles, Aleksandra conducted competitor and client behavior analysis, developed inbound marketing strategies, created lead generation content, and collaborated with various teams to produce relevant and engaging content.

Earlier in their career, Aleksandra held positions as a Digital Marketing Manager at REDNAVIS, a Marketing Manager at Binaris UAB binar.is, a Brand Manager at CAPAROL, a Marketing Manager at Aquatechnika-M Ltd, and a Marketing Specialist at Nikisbel unitary enterprise. In these roles, they were responsible for coordinating marketing processes, conducting market surveys, managing customer relationships, and handling brand promotion and competitor analysis.

Overall, Aleksandra has extensive experience in digital marketing, team management, website redesign, content creation, and market analysis.

Aleksandra Dikusar completed their Bachelor's degree in International Marketing from the Belarusian State Economic University from 2004 to 2009. In addition to their formal education, they have obtained several certifications throughout their career. These include a certification in "Kak timlidov organizovat rabotu, chtoby sokhranit effektivnost komandy i ne vygoret' samomu" from GeekBrains in May 2021, a Marketing course certification from the EU-Eastern Partnership Culture and Creativity Programme in March 2017, a Google Ads Search Certification from Google in April 2020, an Inbound Certification from HubSpot in December 2017, a Google AdWords certification in search advertising from Google in April 2017, a Google Analytics certification from Google in April 2017, and a Google AdWords certification in mobile advertising from Google in February 2017. Aleksandra also has a certification in Decision Making Models from ScrumTrek, although the month and year obtained are not provided.

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Timeline

  • Digital Marketing Team Lead

    April, 2020 - present