Zoya Halkevich

Zoya Halkevich has a diverse work experience spanning various industries. In their most recent role as Deputy Head of Marketing at Gurtam, they are responsible for overseeing communication campaigns, content creation, PR, and brand management. Zoya develops communication strategies, plans and launches campaigns, and ensures effective cooperation with other departments and stakeholders.

Before that, Zoya worked as the Head of Design Lab at HYPERVSN, where they led a team in delivering high-quality content for communication, promotion, and training campaigns for B2B clients. Zoya also managed the product development of an on-site content creation tool and contributed to the strategic development and commercial success of the department.

Prior to that, Zoya worked as the Head of Brand Communication at A1 Belarus, where they played a significant role in the rebranding of the telco brand. Zoya led the communication strategy, developed brand attributes, created subbrands identities, and managed a team of brand managers and designers.

Zoya also has experience as a PR Manager at The National Academic Yanka Kupala Theatre and as a Content Manager at Intellectsoft.

Zoya Halkevich attended Minsk State Linguistic University from 2007 to 2012, where they focused on intercultural communications, English language, and public relations. Zoya later pursued studies in economics and management at Belarusian National Technical University from 2010 to 2012. No specific degree names are mentioned in the provided information.