Christina Daniels

Christina leads Gutenberg’s content division, working with our clients to help them tell their brand stories. A corporate storyteller for over 15 years, Christina’s has worked with leading technology, retail, and media brands—helping them create impactful communication. Her areas of expertise include business writing, marketing communication, corporate communication, social media content, new media, training, e-learning, print journalism, developmental communication, and media research.

At Gutenberg, Christina helps both large global corporations and startups define a content road map to demonstrate thought leadership. She works with them to connect the dots between high-quality content and the benefits delivered to organizations through PR and digital. The brands that she has worked with include Michael & Susan Dell Foundation, Infinite Computer Solutions, Wipro, Mphasis, and Mytrah.

Prior to joining Gutenberg, Christina was Marcom Manager at CGI, where she led marcom content development at the Global Communications Center in India. She has also been a corporate storyteller for leading global organizations such as Microsoft, Firstsource Solutions, Metro Cash & Carry, Dell Services, IBM, Wipro Technologies, STAR India, and LogicaCMG.

Christina is the author of the bestseller “I’ll Do It My Way: The Incredible Journey of Aamir Khan”, a filmography that studies the work of the actor Aamir Khan, which was longlisted for the Crossword Book Award, and now has a Turkish edition. She has also authored the novella Ginger Soda Lemon Pop and co-authored Mind Blogs 1.0, a book of contemporary essays.

Christina holds an MSc in New Media from the London School of Economics and has completed her BA in Communications, Psychology, and English Literature from Bangalore University. She recently featured in Adobe Content100 2017—a recognition list of the top 100 brand and content custodians in India.