Eleni Nicolaidis

Global Product Marketing Lead at Hack The Box

Eleni Nicolaidis has a diverse work experience in product marketing. Eleni is currently working as the Global Product Marketing Lead at Hack The Box since November 2022. Prior to that, they served as the Group Head of Product Marketing at Access Intelligence Plc from August 2021 to November 2022.

Before joining Access Intelligence Plc, Eleni held multiple roles at Ebsta. Eleni served as the Head of Product Marketing from October 2020 to July 2021, where they set the marketing vision and created integrated marketing plans for product launches and campaigns. Eleni also led a team of five and defined the business positioning and branding. Earlier at Ebsta, they worked as a Product Marketing Manager from June 2019 to October 2020, taking responsibility for product marketing strategy and driving growth through go-to-market strategies.

Prior to Ebsta, Eleni worked at GlobalData Plc as a Product Marketing Manager from February 2019 to May 2019, developing messaging content deliverables and collaborating with commercial teams to create tools for stronger deal win ratios. Eleni also served as a Product Marketing Executive from February 2018 to February 2019, managing marketing communications for Medical Devices and Pharmaceuticals and implementing marketing strategies.

Eleni's work experience also includes a role as a Marketing Executive at Summerlane Trading from May 2013 to December 2017.

Eleni Nicolaidis completed their Bachelor of Science degree in Biology/Biological Sciences at the University of KwaZulu-Natal from 2013 to 2017. Eleni then pursued further education by obtaining various certifications. In 2018, they earned certifications in "Managing Email Marketing Lists and Campaigns," "Advanced Google Analytics 2017," "Social Media Marketing: Optimization," and "Writing a Compelling Blog Post" from Lynda.com. Additionally, in 2020, they obtained a certification in "Content Marketing" from HubSpot. In 2021-2022, Eleni enrolled in Product Marketing Alliance, where they studied Marketing, but no specific field of study was provided.

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Timeline

  • Global Product Marketing Lead

    November 1, 2022 - present