Nicolas Escudero Rivera

Nicolas Escudero Rivera serves as an Analytics Associate at PureRED since January 2023, where responsibilities include leading data management and performance reporting for marketing campaigns while applying advanced statistical and econometric theories to optimize strategies. Prior experience includes a role as a Junior Data Analyst at McKinsey & Company, focusing on data analysis and modeling to inform learning paths for consultancy activities, and a Learning Intern position with an emphasis on process optimization and audience identification. Nicolas also gained experience as a Genzyme Intern at Sanofi, developing digital marketing strategies for product launches in multiple Latin American markets, and served as a Master Monitor in Knowledge Management at Unidad de Informática FCE - UIFCE. Educational qualifications comprise a Bachelor of Business Administration from Universidad Nacional de Colombia, a Diploma in Artificial Intelligence & Data Science, and ongoing Master's studies in Finance and Data Analytics at Charles University, highlighting a strong interest in consultancy, analytics, marketing, and data science.