Peter Pedersen

Peter Pedersen is the Director of International Business Operations at Haier Biomedical International. Prior to this, they served as the VP of Commercial Operations at The Sure Chill Company from March 2018 to February 2019. In this role, they were responsible for building relationships with Ministries of Health and Agriculture in several African, Asian, Pacific and European countries. Peter also served as the liaison for projects prior and while in operation with UNICEF and GAVI. Additionally, they strengthened relationships with key stakeholders such as UNICEF, GAVI, Gates Foundation, PATH and Chai.

From October 2014 to October 2017, Pedersen served as the Chief Operating Officer in China for Internetrix. In this role, they were responsible for devising, implementing and delivering the global sales strategy. Peter also developed and worked closely with UK Departments such as DFID, DIT and the Welsh Trade Office across their global networks. Furthermore, they designed and delivered the strategy for marketing and ensuring all partners in over 50 countries were trained and understand company philosophy/culture and brand message. Lastly, they developed strategically important relationships with key Business Partners/Stakeholders.

They work with Giorgio Citarei - Europe Director, Richard Jafrato - GM UK, and Chen Haitao - Vice General Manager (R&D Director). Their manager is Zhang Ruimin, CEO.