Laken Oyagawa

Laken Oyagawa is an experienced Brand Manager currently working at Haircare Group since April 2023, focusing on professional haircare brands in the Australia and New Zealand markets. Responsibilities include developing brand strategies, managing product launches, and overseeing campaigns while engaging both B2B and B2C stakeholders. Prior experience includes Brand Manager roles at Beam Mobility, where Laken concentrated on user experience and integrated brand campaigns, and at ZURU Edge, where insights were gained in launching FMCG brands. Laken also worked in marketing and accounting roles at Frank Accounting and co-founded Shelter Prints Limited, which received multiple awards. Educational background includes a Bachelor's degree in Accounting and Marketing from The University of Auckland.