Lisa Matsuda

Lisa Matsuda has over 25 years of work experience in marketing and sales roles. Lisa is currently the Director of Sales & Marketing at Hotels & Resorts of Halekulani, where they lead revenue strategies and manages the sales and marketing budget. Prior to this, they worked as the Vice President of Digital Marketing at Bank of Hawaii, where they led a team of digital marketers and executed various digital marketing initiatives. Lisa also served as the Director of Marketing & Communications at Hyatt Regency, where they developed and implemented integrated marketing and revenue plans. Before that, they held positions at Marriott International, Prudential Locations, Hilton Hotels & Resorts, Anthology Marketing Group, Nortel Networks, and Tom Sawyer Software, where they gained experience in managing marketing campaigns, supporting customer relationship management platforms, and overseeing web analytics applications. Throughout their career, Lisa has consistently demonstrated their expertise in driving business goals and managing budgets, and they have a strong background in digital marketing, social media advertising, and content marketing.

Lisa Matsuda obtained a BA in Economics with a minor in Sociology from the University of California, Santa Cruz. In addition, they have obtained certifications including "Social Media Marketing: Strategy and Optimization" from LinkedIn in September 2021, and "Certified Hospitality Digital Marketer (CHDM)" from HSMAI in June 2016.