Michalis Karatzas possesses extensive experience in brand management and marketing, currently serving as Senior Brand Manager for Wellness at Haleon since July 2022. Prior to this role, Michalis worked with Mondelēz International from December 2017 to July 2022, where positions included EU Innovation Brand Manager for Tablets, as well as roles in Marketing and Category Development. Earlier experience includes client management at Nielsen, integrated marketing communications at the University of Montana, and an internship in marketing operations at The Coca-Cola Company. Michalis began professional development at Gap Inc. in sales and HR management. Educational qualifications include a Business and Marketing degree from the University of South Wales, a freemover exchange program at the University of Montana, a certificate in Digital Brand Management from Oregon State University, and a minor in Marketing from The American College of Greece, alongside a certificate in Psychoanalysis and Psychotherapy from Ethnikon kai Kapodistriakon Panepistimion Athinon.