Michael Grover

Michael Grover has an extensive work experience in various marketing and brand strategy roles. Michael started their career in 2001 with The Kraft Heinz Company, where they worked as a Hotdogger for the Oscar Mayer Wienermobile, planning and executing marketing campaigns. Michael then moved on to Teach for America, where they taught grades 2 to 4 and focused on improving student test scores.

In 2005, Michael joined Turner Broadcasting System as a Marketing Manager for Cartoon Network, overseeing brand management and creative campaigns for various shows. Michael worked on projects like Adventure Time, Total Drama Island, and Bakugan.

After this, Michael worked at Hub Network as an Executive Director of Consumer & Affiliate Marketing, developing marketing campaigns for network priorities and launching shows such as My Little Pony: Friendship is Magic.

In 2014, they joined Discovery Communications as the Director of Marketing Strategy for their Discovery Family Channel. Michael managed show launches, analyzed network research, and developed brand positioning.

Michael also worked as a Freelance Project Manager at XPP Consulting, providing consulting and project management for clients and agencies. Michael worked on projects for Fremantle Productions and ESPN.

From 2017 to 2018, Michael worked as a Content Marketing Contractor for Hulu, developing and executing marketing plans for Hulu Originals and Documentaries.

Most recently, Michael held roles at Hallmark Media, starting as a Director of Marketing Strategy and advancing to Vice President of Brand Marketing and then Sr. Director of Brand Strategy. In these positions, they led strategic direction and execution of marketing campaigns, managed budgets and partnerships, and contributed to the growth of Hallmark's SVOD service.

Overall, Michael Grover has a diverse background in marketing, brand strategy, and project management, working for various media and entertainment companies.

Michael Grover pursued their undergraduate studies at Syracuse University from 1996 to 2000. During this period, they achieved a Bachelor of Arts degree with a major in Economics & Broadcast Journalism. After a few years, Michael decided to further their education and enrolled at Georgia State University's J. Mack Robinson College of Business from 2004 to 2008. Michael obtained their Master of Business Administration (MBA) with a specialization in Marketing during this time.