Lara Richardson

Lara Richardson is chief marketing officer of Hallmark Media, home of three linear networks, Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama; and subscription video on demand streaming service, Hallmark Movies Now.

In this role, Richardson oversees the Hallmark Global Brand Group, which encompasses brand and ad sales marketing; brand production and operations; brand creative; brand design; and brand social media. She spearheads the conceptualization, development, and execution of marketing strategies, tactics, and campaigns aimed at both evolving and differentiating the Hallmark Media brand and refining the brand identity of each of the company’s individual channels. She is also tasked with leading her team to elevate the consumer experience across all linear and digital platforms.

Previously, Richardson served as the group executive vice president of marketing for Discovery and Science Channel, where she was responsible for the global marketing vision across the brands, including all marketing campaigns, strategy, operations, partnerships, and domestic distribution of creative content. Prior to joining Discovery, Richardson was vice president of creative for TLC.

Over the course of her career, Richardson’s work has garnered notable accolades including three Emmy® wins in the category of Outstanding Promotional Announcement; a Bronze Cannes Lions award; several gold, silver, and bronze Promax recognitions, and more. In addition, she was honored among Cablefax’s Most Powerful Women in 2018 and 2021 and was named one of Los Angeles Business Journal’s Most Influential Marketers in 2019.