Lauren Frazell

Sr. Director, Insights & Analytics at Hallmark Cards

Lauren Frazell has a diverse work experience in various industries. Lauren is currently an Advisory Board Member at UMKC Henry W. Bloch School of Management, starting in 2023. Prior to that, they held multiple positions at Hallmark Cards, including Sr. Director, Insights & Analytics and Director of Data Science, starting in 2022. From 2021 to 2022, they worked as a Director of Data Services at Kansas City Life Insurance Company. Before that, they served as the Director of Analytics & Insight at DEG Digital from 2019 to 2021. Lauren also has extensive experience in data and insights roles at United Way of Greater Kansas City, starting as a Data Analyst in 2016 and progressing to Senior Vice President and Vice President positions. Lauren began their career as a Senior Business Process Analyst at Excel Tool & Manufacturing in 2014, and as a Research & Marketing Manager at LANE4 Property Group in 2011.

Lauren Frazell holds a Bachelor's Degree in Applied Behavioral Science from The University of Kansas, which they obtained from 2002 to 2005. Lauren later pursued a Certification in Data Science from the Johns Hopkins Bloomberg School of Public Health from 2014 to 2016. Lauren also holds a Master's degree in Data Science from Northwestern University, which they earned from 2017 to 2019. Additionally, Lauren has obtained various certifications related to database design, SQL, data science specialization, machine learning, and statistical inference from institutions such as Coursera and the University of Michigan.

Links

Previous companies

DEG Digital logo

Timeline

  • Sr. Director, Insights & Analytics

    August, 2023 - present

  • Director Data Science

    June, 2022