Alex Jones

Alex Jones is currently the Analytics Lead at Handsome. Prior to this, they were the VP of Analytics at Giant Spoon, where they created and launched Virtue Intelligence, the publisher born cultural insights operating system. Alex also defined the analytics vision for Virtue, with 23 offices worldwide. Alex was responsible for all research and analytics for North America and led the integration of Carrot Creative into Virtue.

Before their time at Giant Spoon, Alex was the SVP at Edelman Intelligence, working across Corporate and Public Affairs, Digital and Brand divisions to adapt all their client work and new business pitches to incorporate modern digital analytics and operational approaches.

Previously, Alex was the Head of Intelligence at VIRTUE Worldwide and before that, the Head of Analytics at Carrot - a VICE company. Alex started their career as the Director, Brand Analytics and Measurement at 360i and later became a Digital Marketing, Brand and Data Consultant at Jones Strategy.

Alex Jones graduated from the College of Charleston with a degree in history.

Alex Jones reports to Susannah Fogarty, Head of Strategy. They work with Lee Simpson - Experience Strategist, David Fisher - Experience Strategist, and Peri Rigler - Strategy Lead, Brand & Marketing.