Aimée Lapic has an extensive and diverse work experience. Aimée'smost recent role as the Chief Executive Officer at Hanna Andersson began in July 2022. Prior to that, they served as a Board Member at Cardlytics in 2019. From 2020 to 2022, they held the position of Chief Digital and Marketing Officer at GoPro, where they were responsible for driving the direct-to-consumer business and improving marketing performance. Before that, Aimée worked as the Chief Marketing Officer and Head of Subscriptions at Pandora from 2017 to 2019, where they focused on growing subscription revenue and enhancing brand relevancy. Aimée was also a part of the CMO Advisory Board at Ridge Ventures (formerly known as IDG Ventures USA) from 2016 to 2019. Aimée gained significant experience in marketing and leadership roles at Gap Inc./ Banana Republic and Gap, where they served as E-Commerce Lead, Chief Marketing Officer, and Senior Vice President of Marketing, among other positions. Additionally, they held senior executive roles at Banana Republic, Gap, Providian Financial, and Headlight.com. Aimée Lapic's expertise lies in driving business growth, improving marketing performance, and leading strategic initiatives in various industries.
Aimée Lapic holds an MBA degree in Business from Harvard University. Aimée also obtained a Bachelor of Arts (BA) degree in English Literature from Princeton University.
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