Fabiana Ojeda

Senior Experience Designer at Harley-Davidson

Fabiana Ojeda is a highly experienced designer specializing in user experience and interface design, currently serving as a Senior Experience Designer at Harley-Davidson Motor Company since October 2022. With a robust background that includes roles at CVS Health and Bounteous, Fabiana has successfully led digital rebranding initiatives and developed comprehensive design systems for major healthcare organizations. Previous experience includes creating engaging user experiences for financial tech partners at CapTech Consulting, designing data-driven solutions for Allianz Partners, and enhancing usability and brand consistency at the U.S. Parachute Association. Fabiana's career began in graphic design, with early roles at New Hope Fertility Center and Mantis Marketing, building a solid foundation in visual design and corporate branding. Graduating with a Bachelor of Fine Arts in Graphic Design from the University of the Arts, Fabiana combines creativity with strategic thinking to deliver innovative design solutions.

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