Melissa Holding

Melissa (Mescino) Holding is a seasoned marketing professional with extensive experience in media strategy and digital marketing across various industries. Currently serving as Senior Manager of Global Media Strategy at Harley-Davidson Motor Company since May 2022, Melissa leads the development of paid media strategies for key regions and oversees channel targeting architecture, agency negotiations, and performance measurement. Previous roles include Senior Manager of Paid Social and Programmatic at Foot Locker, Manager of Brand Media and Digital Marketing at U.S. Cellular, and Media Director for the Cisco account at OMD USA. Educational qualifications include a Bachelor of Arts in Integrated Communications from Roosevelt University and an Associate in Applied Science in Interior Design from Harper College.