Brad Hagstrom

Chief Operating Officer at Harmoney

Brad was part of the team that launched PRF Direct. Developing the entire back office operation, he was ultimately responsible for over 250 staff. Brad joined Flexi-rent with a mandate to create new products, channels, and distribution to grow the company as well as managing operations. He went on to develop a new channel and approach to finance in the SME market, developing a $100m business prior to joining Harmoney.

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