Sini Hynynen

Sini Hynynen is an experienced Insight & Research Manager currently with Hartwall since August 2023. Commencing a career in music as a Singer/Songwriter with Sianna Hoo, Penni in July 2011, Sini has developed a robust background in user insights and strategic research. Prior roles include User Insights Lead at Yousician, Head of Insight at Kuudes, Senior Insight Strategist at Société Agency, and Client Insight Manager at Kuulas Helsinki. Sini's expertise encompasses managing B2B client relationships, conducting and supervising research projects, and mentoring emerging professionals. Academic credentials include a Master's Degree in Social Psychology from the University of Helsinki and a qualification as a Licensed Personal Trainer.