Jessy Lu

Jessy Lu is a skilled Senior Business Analyst currently working at Delta Consulting, focusing on consulting for edX and enhancing the club's branding efforts. With experience as a Business Analyst for Zoom, Jessy has contributed significantly through primary research initiatives and also volunteered in a workshop aiding underserved students. In addition, Jessy serves as a Contract UI/UX Designer for edX, where user research and competitor analysis are key responsibilities. As a Content Specialist at TheShareWay, efforts are directed towards donor engagement and quality assurance. Jessy also holds the position of Marketing Associate at EthiCAL Apparel, increasing brand presence across various social media platforms. At the University of California, Berkeley, Jessy supports the Cognitive Development and Learning Lab as a Research Assistant and has participated in the BCG Launch program. Previous roles include an internship with the Associated Students and a position as a Psychology Content Creator at Echo AR, showcasing a diverse skill set in analysis, marketing, and research. Jessy is pursuing a Bachelor's degree in Psychology and Education at UC Berkeley.