Gaurav Kumar has a background in performance marketing, with experience in handling PPC campaigns for national and international clients, creating media plans, conducting competitor research, and analyzing campaign effectiveness. Prior to their current role as Manager - Performance Marketing at Hashtag Orange, Gaurav held positions such as Senior Performance Marketing Executive at WeAddo and Digital Marketing Executive at Gotech Digi. Gaurav also has experience in online political campaigning as a Digital Project Manager for the BJP during the Delhi Election 2020. Additionally, Gaurav holds a Bachelor of Business Administration degree from Guru Gobind Singh Indraprastha University.
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